Blog · Editorial team

The Regular Editorial Team

Who writes the Regular blog — and how we keep it honest. Short version: we're founders and parents, not therapists, and everything we publish is grounded in published research with the sources right there to check.

How we write

We're not licensed therapists. We don't give clinical or medical advice, and we say so. For anything serious — postpartum depression, abuse, crisis — we point you to professionals and helplines.
Every claim has a source. We ground articles in established relationship science — John Gottman's research, Emotionally Focused Therapy (EFT), attachment research — and cite peer-reviewed studies and bodies like Postpartum Support International, with links. No invented statistics.
We write from real life. Most of us are parents who've been through the post-baby year ourselves. That lived experience — not a fake credential — is what we bring, in plain, judgment-free language for dads.
No fake authority. We sign articles with our real names and real roles. We'll never invent a "Dr." or a therapist title we don't hold.

Clinical review. We're bringing on a licensed therapist (LMFT) as an editorial advisor. As soon as that's in place, sensitive articles will carry a "Reviewed by [name], LMFT" line. Until then, we're transparent that review is editorial, not clinical.

The team

Elizaveta Shvets

Editor-in-Chief

Co-founder & CEO of Regular; ex-Microsoft, Dodo Brands & Possible. Mom of one. Decides what we publish and holds it to one bar: is this honest, useful and kind to a tired new parent at 2 a.m.?

LinkedIn ↗

Ivan Yamshchikov

Research & evidence

Co-founder & CPO; Prof. Dr. in AI, institute director at THWS Würzburg, co-founder of Pleias. Dad of one. A scientist by training — he keeps us honest: every number and claim has to trace back to a real, citable source.

LinkedIn ↗

Vadim Nikulin

Contributing editor

Chief AI Officer; ex-Microsoft, Meta, Flo & Yandex. Dad of three, married 20+ years. Pressure-tests every piece of advice against real life — if it doesn't survive three kids and two decades of marriage, it doesn't ship.

LinkedIn ↗

Talk to the editors

Spotted something off, want to suggest a topic, or you're an LMFT/PhD open to reviewing? Write to us at elisa@regular.care. More about the company on the about page.

Regular's content supports your relationship but is not a substitute for therapy or medical care. If you or your partner are experiencing abuse or a crisis, please contact a qualified professional or local support service.