Researchers used the 2024 European Championship as a natural experiment, surveying 952 fans across five countries the day after their team played. Sexual events jumped 27% after a run of wins — but the game wasn't the cause. Daily well-being was. When mood went up, desire followed.
The study, just published in Social Psychological and Personality Science, gathered over 3,600 day-after check-ins. The clever part: it isolated the mechanism. It wasn't testosterone or celebration that moved the needle — it was how happy and satisfied people felt that day. Mood was the bridge to desire, every time.
That's the quiet insight for anyone deep in the newborn fog. When you and your partner stop reaching for each other, the easy story is "the attraction is gone." This data points somewhere kinder: desire didn't die, it's just downstream of a well-being tank that's running on empty. Fix a few good days and the wanting tends to come back on its own.
Source: PsyPost, July 10, 2026 · study: Weber, Friese et al., Social Psychological and Personality Science
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